Recital 57*

Go to related Article 19

Commission proposal

(57) Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing free of charge and in a manner that can be easily and effectively invoked.

EDRi’s Proposed amendment

(57) Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing in advance, free of charge and in a manner that can be easily and effectively invoked.

Justification
There are no acceptable grounds to argue that processing for the purpose of direct marketing should be subject to fewer safeguards than other forms of processing.

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